Apple

The Consumer Electronics Show in Las Vegas, the first and biggest tech convention of the year, took place earlier this month, where the strangest, newest products were shown off. As usual, there was a lot of fluff — pointless gizmos that work on a show floor but never make it to stores — but there were also core signs of the technology trends we’re going to see this year, and products I’m excited to try. Screens are always a strong point at CES, and this year proved no different, from pure quantum dot prototypes, translucent televisions and yet another laptop with a glasses-free 3D display; but it’s the arrival of great OLED screens to mainstream laptops that truly excites me.

Consumer technology is, usually, profoundly dull. I love technology, but even I must concede the undeniable. A new pair of light gray, plastic cupped, noise-canceling headphones are functional, and often great, but they hardly get the blood rushing. Yet another gray Windows notebook has released! I struggle to stifle a yawn. And then — worst of all — are the phones. In the sixteen years since the first iPhone debuted, smartphones have become ubiquitous; the market is so large and flooded that innovation is no longer worth the risk. Phones are not cool new devices, but tools. You don’t care how a hammer looks; you care about the price and if it can hit a nail. The latest iPhone is a tool for accessing the internet and taking selfies. Most Android phones are the same but cheaper.

Cockburn has been unlucky in love of late. He’s married. Third time’s the charm, as they say. But for the generations below, the dating world throws up a number of quandaries. In the post-#MeToo era, you can’t meet at work anymore. Bars and clubs took a big hit with Covid. That’s why so many younguns depend on app-based dating these days. But on Bumble and Hinge (Cockburn’s not well known enough for Raya yet), progressive virtue-signaling is apparently all-too-common. “Swipe left if you’re a Republican” and slogans about “dismantling the patriarchy,” “defunding the police” and “BLM/ACAB” plague the profiles of many users. What are the alternatives if you’re on the right? Cockburn always thought “church.

"Innovation comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much,” said the late Steve Jobs. “We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important." These days, Team Apple is all about finding new markets, no matter how removed they are from the company's core focus. Jobs once flirted with an advertising-supported operating system but ultimately gave it a pass. Now, in a strange twist, Apple is doing just that — selling ads in its services that are part of its platform. It wants to become a pooh-bah of digital advertising (it had tried before in 2010 with iAds, an effort that fizzled out).