Born Toulouse: varietals, vermouth and verse
I like vintners with a sense of humor. When Vern and Maxine Boltz retired — he from the Oakland Fire Department, she from flying the friendly skies of United — they decided to try their hands at making wine. That’s intrepid, not necessarily funny. But in 1997 they found a sweet parcel of 160 acres above the Navarro River in the Anderson Valley of Mendocino County and started planting. ‘Go forth and multiply,’ they said to the grapes and the grapes (Pinot Noir, mostly) did just that. In 2002 they produced 400 cases for sale and Toulouse Vineyards was launched. ‘Toulouse’? Yes, they reasoned, ‘What to do we have to lose?’ Fair warning: their publicity deploys variations of that homophonic witticism early and often.