The importance of going to the movies
By the beginning of this decade, popular American cinema was once again in peril — just as it was in the 1950s and the Eighties. Then the threat was television and home video, respectively. Now it is streaming. There have been peaks and valleys in between, but before the pandemic, these were the major existential challenges to Hollywood and American movie theaters. The survival of theatrical exhibition after an unprecedented sixteen-month absence speaks to the power of the medium and the ineffable itch that going the movies scratches. Even Steven Spielberg looked desperate, if relieved, when he told Tom Cruise earlier this year, “You saved Hollywood’s ass and you might have saved theatrical distribution” with Top Gun: Maverick.