Keir Starmer’s polling calamity
Politicians’ popularity only tends to go in one direction: down. John Major entered office in 1990 with a net satisfaction rating of +15 and left it having lost 42 points. Tony Blair moved into Downing Street in 1997 with an approval rating of +60 points. When he handed over to Gordon Brown in 2007, he’d fallen to -27. Where you start can make all the difference. If things are only going to go one way, you want as handsome a starting margin as possible. Bad news for Keir Starmer then, who has seen his popularity drop at the fastest rate of any Prime Minister other than Liz Truss. The Ipsos