Voters are seduced, not appalled, by Cameron’s poshness: it’s his secret weapon
I was slightly sceptical of Team Cameron’s decision to unveil their ‘secret weapon’ last Sunday — namely, Dave’s wife Samantha. Not that she isn’t luminously beautiful. And her ability to juggle motherhood with a high-flying career will undoubtedly appeal to many professional women. Rather, it’s her social provenance that concerned me. Wouldn’t her transparently upper-class persona upset what the American journalist Michael Wolff has called the ‘careful tonal balance’ of Cameron’s ‘postmodern transmutation of the class issue’? But, oh, how wrong I was. A couple of days later, the papers were full of stories about the ‘Sam Cam bounce’.