Why Barbie deserves the backlash
Being the CEO of a massive corporation isn’t easy. You’re expected to grow the company, increase profits and boost the share price – the traditional responsibilities of a top hat-wearing capitalist. But at the same time, you need to align your company with the ‘values’ of a hyper-liberal global elite, e.g. anti-racism, trans rights and net zero. Contrary to the rhetoric of business school professors and management consultants, these agendas don’t always complement each other, and too much emphasis on one risks alienating those who care about the other. Get it wrong and you can come a cropper, as Dame Alison Rose, the recently departed CEO of NatWest, has discovered.