Change must still be the message
The great paradox of the Tory party is that its predicament in recent years reflects not failure, but success. For 18 years it was in government, for 11 of them under one of the most influential prime ministers in history. The Conservatives dominated the 20th century: Austen Chamberlain and William Hague were the only two party leaders in those triumphant 100 years not to reach No. 10. So it is scarcely surprising that the Tory movement, in its DNA, believes the default position in this country to be a Conservative government.