When will companies end their embarrassing Pride hypocrisy?
June is Pride Month, the annual exercise in rainbow-washing, and if you listen very carefully you may even hear gay rights mentioned. You might be familiar with Pride Month from past years. On 31 May, the bank is offering you a fixed rate with a four per cent APRC; on 1 June, it wants you to know that, on the off chance you’re non-binary, your mortgage-lender thinks that’s valid. The most obvious way for a corporation to signal its commitment to inclusivity is to emblazon its corporate branding with the Pride flag, but this is increasingly fraught with difficulty. Because, you see, the Pride flag is no longer inclusive.