On the trail of Beauty
From our UK edition
In desolate Ventnor on the south coast of the Isle of Wight, alongside ‘antique’ shops selling yellowed and scratched plastic buckets and broken digital clocks, there is a hairdresser with a fascia board that elegiacally proclaims ‘Beauty’. The world’s largest cosmetics business runs a global campaign with the strapline ‘Defining Beauty’ in pursuit of mascara and depilatory cream sales. Meanwhile, popular culture is deeply conflicted on the matter.