Sebastian Payne

Labour is struggling to win back voters in Scotland because of social media conspiracy theories that are difficult to debunk, the party’s campaign chief said this morning. Speaking at a LabourList event, Douglas Alexander recounted a story about a voter who supported independence and bought into a conspiracy theories about the oil companies she read on Facebook. This echo chamber poses a great challenge for parties attempting to tell the truth, he said: ‘We’re used to a politics where we share facts but diverge on opinions. We are confronting — increasingly because of the rise of social media — a politics where people’s social media feeds can be an echo chamber for at the best of their opinion opinions and worst of their own prejudices.

Another week, another set of polls that put Labour and the Tories on an almost level footing. In his weekly national poll, Lord Ashcroft has the Conservatives two points ahead on 31 per cent — down three points from last week — while Labour are on 29 per cent. Today’s Guardian/ICM poll also has the Conservatives slightly ahead, by one point, while Labour has jumped three points to 35 per cent. But the latest The Sun/YouGov’s poll tonight shows the opposite: this poll has Labour two points ahead of the Tories, who are down to 32 per cent. Another poll from Populus yesterday put the two main parties on 34 per cent each. Two weeks to go until the election campaign properly begins and there is still no clear frontrunner.

Is Jacob Rees-Mogg confident about reelection in North East Somerset? For the latest Mini Election video, I visited the West Country to speak to Jacob (and his son Peter) about his efforts to hold onto his marginal seat in the upcoming election. Although he was victorious in 2010 with a comfortable majority of 4,91,  the constituency was held by Labour — albeit under different boundaries — so he has been campaigning almost non-stop for the last few years. Does he think that British elections are generally becoming too American? We also discussed his long-held belief that the Conservative Party needs to have an electoral pact with Ukip and whether it is too late to unite the right. Rees-Mogg is also concerned about political bias from the BBC over the TV debates.

Why does Nigel Farage keep on doing it? Whether it’s immigrants blocking up the M4, ostentatious breastfeeding or today’s controversy over scrapping race discrimination laws, the Ukip leader has a knack of making statements that outrage the political establishment. Sadiq Khan accused Farage of 'breathtaking ignorance' while Ed Miliband and David Cameron took to Twitter to express their disagreement with Farage. .@David_Cameron The people the law doesn't protect are British workers, black or white. Disturbing, though unsurprising, that u don't care. — Nigel Farage (@Nigel_Farage) March 12, 2015 Farage's statement is not the usual fare we've come to expect from political leaders, at least to the metropolitan mindset.

Do voters care about David Cameron’s decision to avoid some of the TV debates? A new poll from ComRes/ITV News out today suggests that although his reputation may be suffering from his current position, it won’t make any difference to how people will vote on May 7. Just under two thirds agreed that Cameron had damaged his reputation over the debates furore, while 59 per cent thought he was being ‘cowardly in trying to avoid the debates’. According to the poll, 71 per cent said they thought the debates should go ahead if Cameron does not take part and 63 per cent believe there should be an empty chair left out for the Prime Minister.

Are the polls beginning to swing consistently towards the Conservatives? Two polls out yesterday have the Tories ahead by four points. In its latest poll for The Sun, YouGov has the Conservatives on 35 per cent, Labour on 31 per cent, Ukip on 14 per cent, the Lib Dems on eight per cent and the Greens on six per cent. Out of YouGov’s six polls in March so far, Labour has been ahead in one of them. Another last week had the main parties neck and neck while the Tories have been ahead in the others. Lord Ashcroft reported similar results in his latest weekly poll. The Tory peer has the Conservatives on 34 per cent, Labour on 30 per cent, Ukip on 15 per cent, the Greens on eight per cent and the Lib Dems on five per cent.

Ukip is fighting its most important and difficult election campaign to date. If the party is victorious in May, there is a chance it will become an established Westminster force — around for many years to come. But if Ukip fails, its chance to crack the Commons will have passed and the party’s peak will be judged as being the Rochester & Strood and Clacton by-elections last year. In the magazine this week, I go behind the scenes with Ukip to find out how the election campaign is going, and what victory looks like for the party. Here are five things I learnt from my time with the People's Army in London, Essex and Kent.

Has the SNP threat to Labour in Scotland abated? Not yet according to Lord Ashcroft, who has released his latest round of constituency level polling. Focusing on the SNP/Labour marginals, Ashcroft has found that in five current Labour strongholds, the SNP are on track to swipe away four of them: Ayr, Carrick & Cumnock, Dumfries & Galloway Edinburgh South West and Kirkcaldy & Cowdenbeath — the latter of course being represented by Gordon Brown. The only good news for Labour is East Renfrewshire, where Labour has a one-point lead. Thankfully for the party, it's their leader Jim Murphy's seat.  In the single Conservative Scottish seat, Dumfriesshire, Clydesdale & Tweeddale, the Tories are neck and neck with the SNP.

You know the Conservative campaign is well underway when there’s a new Saatchi poster about. Today, Conservative HQ has released a new campaign to remind the public that Labour pose a threat to Britain's economic recovery. The message in the poster (above) warns voters ‘don’t let Labour wreck it’. I understand this poster was created by M&C Saatchi, the advertising agency behind classic numerous Tory posters — including ‘Labour isn’t working’ and ‘New Labour, New Danger.’ The first poster of the 2015 campaign from the Saatchis ties in the Tories' message about the economy into the classic bold Saatchi style.

Was Nigel Farage ‘absent on the job’ this week, addressing a conference in America instead of focusing on the immigration figures and Ukip’s spring conference? He defended the trip on the Sunday Politics today, arguing that he recorded plenty of radio and TV interviews from Washington. ‘I did quite honestly as much media from Washington as I would have done had I been in Westminster,’ he said. When pushed again by Andrew Neil on whether he'd have better served Ukip by staying at home, Farage responded ‘with all due respect, I can’t see the difference’ between doing the interviews in Washington and Westminster.

Today has been ‘Nigel Farage Day’ in Margate. Although many of the party’s other prominent characters addressed its spring conference, it was the leader who entirely stole the day with a speech lapped up by the crowd. If there was ever any doubt that Ukip is built around the personality of Farage, today proved it. I spoke two of Ukip’s other key figures to gauge their thoughts on the conference.