Rory Sutherland

‘There’s a little bit of a fascist in all of us. For some, the tragedy of human want may provoke an impatient urge to expropriate and centralise economic resources. Others, alarmed at the world’s exploding population, may be attracted by calls for a programme of mass compulsory sterilisation. But for me it’s letter boxes and

One inarguably good thing about electronic publishing is that it solves that old quandary about what books to pack for your holiday — you just take a tablet or Kindle and buy books on a whim. The downside, however, is that this old dilemma has been replaced by an entirely new one: what bits of

What would happen, I wonder, were we to rescind the smoking ban as Nigel Farage wants? My guess is not much. Most restaurants would keep the existing rules. Some pubs might set aside a room for smokers. Casinos, comedy clubs and jazz clubs might revert to the status quo ante. But would we return to

Gandhi would test his resolve by sleeping between two naked virgins, an avenue not really open to me, as my wife is an Anglican vicar: though Anglicanism imposes almost no constraints on your behaviour or beliefs nowadays, it still frowns on sleeping with naked virgins, especially if they are of the opposite sex. So my

But why did the food [in England] stay so bad after refrigerated ships, frozen foods and eventually air-freight deliveries of fresh fish and vegetables had become available? … The answer is surely that by the time it became possible for urban Britons to eat decently, they no longer knew the difference. [Since] your typical Englishman,

Old Glaswegian joke: ‘Put your hat and coat on, lassie, I’m off to the pub.’ ‘That’s nice — are you taking me with you?’ ‘No, I’m just switching the central heating off while I’m oot.’ Late last year we bought a little holiday flat on the Kent coast. After I had furnished it with all

A few years ago I would have quite liked to live in America. I’m not sure now. For one thing, most of the things perfected by Americans (convenience, entertainment, technology, a very small bottle of Tabasco to accompany your breakfast) very soon make their way over here. On the other hand, the things Europeans do

A 14-year-old at an American school recently caused a stir when he claimed that the US government could save over $400 million annually on the cost of printer ink if the default printer font were switched from Times New Roman to Garamond. Major effects can often be achieved by relatively trivial improvements. One of the

If you are reading this article online, perhaps you could go to the comments section and let us know what single slightly unusual item you have bought which has brought you the most reliable and lasting happiness. Perverse answers are welcome, of course, but I am not so interested in suggestions such as ‘a Thai

Google ‘the bread market’ and you get 135,000 hits, mostly from specialist food industry websites. Google ‘the property market’, however, and you get over 180 million. ‘The financial markets’ nets you 282 million. Seen like this, it’s unsurprising that capitalism has a reputational problem. The likelihood that the word ‘market’ is attached to any area of

During the O.J. Simpson trial, the prosecution made much of the fact that Simpson had a record of violence towards his wife. In response, Simpson’s legal team argued that, of all women subjected to spousal abuse, only one in 2,500 was subsequently killed by the abusive husband. It was hence implied that, since the ratio

I am convinced that when I took my driving test in 1983 I was asked by the examiner, ‘What lane of a three-lane motorway should you use when driving at a speed of 70 mph?’ And I am equally sure that the ‘correct’ answer to this question at that time, as given by the early

This column nearly didn’t appear. Another 24 hours and I would have trumped the late Jeffrey Bernard with the single sentence ‘Rory Sutherland is in prison.’ Having just spent a day in jail or police cells in Qatar for using an electronic cigarette on a plane, I thought I would just write one piece of

I wouldn’t worry much about the future of the British economy. Because I have a simple plan to make the UK the world’s leading exporter of mobile phones. They will be manufactured by a new consortium including Alfred Dunhill, Cordings and Bowers & Wilkins. The idea came to me when I was watching coverage of

I enjoy reading reviews of kitchen gadgetry. Clever new kitchen products are often under-appreciated. Many rituals around food preparation are intended to signal personal effort, rather than to produce edible food with a minimum of fuss. There is hence a tendency towards bogus authenticity among amateur cooks which causes them to eschew labour-saving devices in

Until the late 1960s, the advertising agency J. Walter Thompson ran something called a ‘copy test’. It was a series of questions designed to uncover people with the kind of perverse imaginative talent necessary to work in their creative department. One question, for instance, was ‘Describe, using no more than 50 words, a piece of