Why are Brits so bad at investing?
Looking around Britain today, we can identify plenty of three-letter initialisms making our lives miserable. The BBC, with its hand in your pocket and potently mad programming; the NHS, which sucks in an ever-growing £205 billion a year of taxpayers’ money but seems to be incapable of reform; the WFH epidemic, which is devastating to productivity. However, there is one three-letter acronym which could solve a lot of our problems as a nation – the Individual Savings Account, or Isa. Previously, it was Sid. In 1986, the Thatcher government launched a highly effective campaign advertising shares in British Gas called Tell Sid. It persuaded some 4.5 million people to consider investing in this newly denationalised utility, reintroducing the British public to retail investing.