The NHS should not be rewarding people to walk
From our UK edition
The NHS has seemingly decided that Britain’s “inactivity crisis” can be solved in much the same way as coffee chains persuade a customer to buy another coffee. If you walk twenty minutes a day, you collect your points, and those points could earn you a freebie. Under the new Movement 26.2 campaign, those who complete the equivalent of a marathon each month through everyday walking might eventually be rewarded with discounts and vouchers through an NHS-backed loyalty scheme. Movement 26.2 is yet another example of the state believing that the public are there to be nudged Each year, the NHS is spending £1 billion as a result of physical inactivity.