Any Other Business | 19 September 2009
Bourneville chocolate with Kraft cheese slices? Not a recipe I’d recommend The £10 billion bid for Cadbury by Kraft Foods, Inc of the US has provoked little protest — other than from the chocolate maker itself, which says it would rather remain a ‘pure-play confectionery business’ than become a component of Kraft’s ‘low-growth conglomerate’. The fight will come down to price, sentimental factors such as history and culture swiftly forgotten. Cadbury, in its model village of Bourneville on the edge of Birmingham, used to be an icon of progressive Quakerism in business.