Martin Bright

I don't think it's quite right for me to keep promoting New Deal of the Mind here on my Spectator blog. That should happen elsewhere and will. But just in case readers are interested, the launch meeting at Number 11 Downing Street was a fascinating affair. Cabinet Ministers Andy Burnham and James Purnell pledged their support as did opposition culture spokesman Ed Vaizey. It's probably best to let others who were there speak about this so check out Lynne Featherstone's report of the event. Lynne has been a great supporter of the initiative, designed to harness the innovative potential of the creative industries during the downturn.

A rather impassioned piece on unemployment from Polly Toynbee in yesterday's Guardian made me realise that there are a number of people on the liberal-left in Britain thinking very hard about the implications of the global recession. "Has the horror of it all struck Westminster with full force?," asks Polly? I think they are beginning to, but the problem is that they are stuck in the politics of the late-1990s census, which had us all triangulating like mad. All the clamour for an apology from the Prime Minister stems from a desire for him to atone for all our sins. It was difficult not to embrace the market when the market seemed so cuddly. What we mistook for comforting girth turned out to be the flabby product of over-indulgence. But this is not the time for self-flagellation.

Many, many apologies for my absence from the blog. I have been deep in the inner crevices and interstices of government searching for an escape route from the recession. Have I found it? You will find out next week when the New Deal of the MInd finally sees the light of day. The coalition of people who believe that we must act now to prevent the loss of a generation of creative and entrepreneurial talent has been building steadily and we are beginning to reach critical mass. The University of the Arts (all the London art colleges) and the British Council in the form of its think tank Counterpoint, have both been fantastically supportive of the idea. One of my concerns was that tough-nut Labour MPs would be put off by the idea of supporting creative types.

The brutal truth about politics is that a whole career can often be telescoped into a single defining event. The judgement of history can be particularly cruel on  unlucky Prime Ministers. Ted Heath’s reputation is dominated by the 1972 miners’ strike, Jim Callaghan is synonymous with the “winter of discontent” and Anthony Eden, perhaps the most ill-starred of all post-war PMs, will be forever associated with a single word: “Suez”. All those years of vaulting ambition, grinding thankless work and genuine public service reduced, in the end, to those two damning syllables. And how thin sometimes is that line between success and failure. Who remembers John Major for his remarkable 1992 election victory rather that the crushing 1997 defeat?

Apologies for missing a day of blogging, but I've been hard at work trying to figure out how my idea for a New Deal of the Mind might work in practice. There seems to be some momentum growing around the concept of harnessing this country's celebrated talent for creativity and innovation during the downturn. We are at severe risk of losing a generation of intellectual capital if we don't turn our attention to deciding what the army of unemployed will do during the recession. They can't be allowed just to sit it out. Like everyone else it seems, I have been reading up on Franklin D. Roosevelt's New Deal of the 1930s. I can recommend Anthony J. Badger's The New Deal: The Depression Years 1933-1940, which contains a brilliant chapter on welfare.

There's some really fascinating stuff knocking around today. Rachel Sylvester's column in The Times is really quite extraordinary. She claims that in a conference call with Peter Mandelson and Ed Balls, the Prime Minister could not be persuaded to concentrate on domestic policy and kept returning to the international global crisis. Were there others involved in the call or is one of Balls or Mandelson briefing the Blairite Sylvester (hmm, I wonder)? Pete Hoskin over at Coffee House has suggested that the level of humility in Alistair Darling's interview in today's Telegraph and similar noises from Ed Balls suggest that perhaps Brown will go for a mea culpa of his own in America.

No one outside Downing Street can imagine how tense it must be getting in the bunker as the economic situation worsens and the period Gordon Brown has to turn things around shortens. My suspicion is that it is getting very tense indeed. I was informed on Friday that  No 10 was not happy with some of the things I have been writing on The Bright Stuff. We already know that people around the Prime Minster were concerned at the suggestion that they were studying footage of Obama's apologies. Officials have been unable to identify the person who was asking for this footage I am told. All very mysterious. But then again, would you put your hand up? Now they are unhappy at the suggestion that discussions of the "legacy" are off-limits.