Liam Deacon

Liam Deacon is a consultant at Pagefield. He previously worked at the Brexit Party

In praise of the millennial dad

By the school gates. At swimming lessons. In NCT classes, soft play centres and the baby aisle at Tesco. Everywhere millennial mums gather, millennial dads are there too. Often wearing the now-ubiquitous baby sling (the one that so bizarrely offended Piers Morgan and his perception of masculinity) we arrive armed with the ever-expanding paraphernalia of modern parenting. Travel potties, sun cream, scooters, snacks, spare clothes and water bottles. Sometimes multiple water bottles. On Saturday mornings at my local park, the dads almost always outnumber the mums. We all seem to have had the same idea: give mum Saturday morning off, partly because we may need to go into the office next week, or out for a beer after work. It is transactional, yes. But nice all the same. Or so I thought.

The inside story of Reform’s business charm offensive

Nigel Farage didn’t need the help of corporate Britain to build Ukip, the Brexit Party and Reform UK into national forces. He didn’t need open letters from big business to help win the EU referendum. And he didn’t need big brands to take GB News off their advertising blacklists for his show to succeed. This time, though – as Reform’s leader strives to become Britain’s next prime minister – things are different: Farage needs businesses, and businesses know that they soon might need Farage. As ties grow stronger with the corporate world, Reform must tread carefully to avoid losing the attribute that draws many of its supporters Some have already needed Reform. The party's MPs can table amendments, force ministers to respond and, at times, act as the opposition.