The inside story of Reform’s business charm offensive
Nigel Farage didn’t need the help of corporate Britain to build Ukip, the Brexit Party and Reform UK into national forces. He didn’t need open letters from big business to help win the EU referendum. And he didn’t need big brands to take GB News off their advertising blacklists for his show to succeed. This time, though – as Reform’s leader strives to become Britain’s next prime minister – things are different: Farage needs businesses, and businesses know that they soon might need Farage. As ties grow stronger with the corporate world, Reform must tread carefully to avoid losing the attribute that draws many of its supporters Some have already needed Reform. The party's MPs can table amendments, force ministers to respond and, at times, act as the opposition.
