There is nothing worse than a bad radio advert
Hell, I have come to realise, may not be other people, but repeated, everlasting exposure to 30-second radio adverts featuring one or more of the following: A voiceover so annoying it creates a Pavlovian resentment – hatred, even – towards the relevant product or company. A poisonous and moronically simplistic earworm jingle. A terms and conditions bit at the end which may contain even more words than the actual advert itself. And sometimes – abandon hope all ye who hear it – you get all three of the above in one cosmically hellish half minute. Aural exhibit A: McDonald’s ads voiced by Adolescence star Stephen Graham.