James Kirkup

What drove Theresa May to break off from a trade trip to the Middle East to chuck a half-brick at the National Trust over some Easter bunnies? Maybe Dame Helen Ghosh, the Trust’s Director General, knows. When the two worked together at the Home Office, they got along like a house on fire: there were flames, some screaming and eventually someone (Dame Helen, as it happens) left the building through a window. Given that history, it’s probably unwise to suggest that Mrs May might learn something from Dame Helen and the Trust instead of battering them, but I’ll give it a go anyway. The lesson is about members. The Trust has lots of them: more than four million, in fact.

In an age when people pride themselves on their cynicism, it's almost touching to remember that one of the most powerful forces in politics is still optimism. We may routinely dismiss politicians as self-serving vermin, but when the time comes, we generally choose the self-serving vermin who tell the best story of a brighter tomorrow. Better a smiling cockroach than a gloomy one. Optimism is one of the great fault-lines that run beneath the Brexit debate, one that helps explain why the Brexiteers are making the running and why those who still stand opposed to Brexit still have a lot to learn. Simply, the Brexiteers are setting the pace because they realise people want to hear good news, want to be told a story of improvement and success.