Radio 2 has misjudged its audience
From our UK edition
BBC Radio 2 is one of the many modern cultural enterprises which seems to have as its primary aim alienating the people who love it. The shabbily executed departure of Ken Bruce from his long-established and still wildly popular mid-morning show feels like a final door being slammed shut. Bruce is to be replaced by Vernon Kay, a live wire television presenter. Like the breakfast show’s Zoe Ball, Kay is one of those people who is very excited about something the rest of us have not been let in on. They both retain a prepubescent bounce that is frankly odd in those around the age of 50. Is this tartrazine level of enthusiasm really necessary for the Radio 2 audience? Young people sleep like bears. They need to be blasted awake. Old people do not. We were up anyway.