Sales of The Spectator: 2016 H1
The UK magazine industry publishes its circulation figures today, and there is good news for The Spectator: the highest sales ever in our long and illustrious 188-year history. Our web traffic has hit an all time high: we broke 4m monthly unique users during the referendum campaign, which is quite something for a 'paywalled' publication. But traffic comes and goes. What matters is whether the new readers like what they see and, when they encounter the paywall, decide to join us. They are now doing so in record numbers. As a result our subscriptions are soaring. Our print sales figure now stands at 56,632 for the first half of this year - with digital-only sales, it rises to 64,612. This is a record high. The Spectator’s growth is being driven by print and digital.