Mind Your Language | 12 July 2008
Dot Wordsworth on the word 'sticky'. Longfellow, in the middle of writing ‘Hiawatha’, complained to his diary one hot day of ‘Chamber-maids chattering about — children crying — and everything sticky except postage stamps, which having stuck all together like a swarm of bees, refuse further duty.’ It’s funny how Longfellow wrote better informally than when he tried. Anyway, stickiness has, my daughter tells me, become a virtue in business circles. It is a desirable quality for websites, from which so many strive to squeeze money. Stickiness glues users to your site and makes them return to it, like flies to syrup.