The $20 million hunt for the Democrats’ Joe Rogan
From our US edition
Who will be the Democratic party’s Joe Rogan? That is the $20 million question facing the party, as Democrats try to recover from the last election, when the podcasters had the power. Setting aside Rogan’s status as a longtime backer of both the Democrats and Bernie Sanders, the party’s plan to win back heterosexual, cisgender young men reads like a Barnard gender studies thesis. The plan’s codename, SAM, stands for “Speaking with American Men: A Strategic Plan” and sets out to “study the syntax, language and context that gains attention and virality in these spaces.” Some free advice from Cockburn: normal young men don’t use words such as “syntax” in their everyday speech.