The new Jaguar is spectacularly hideous
Winston Churchill reputedly said ‘Success consists of going from failure to failure without loss of enthusiasm.’ This adage must have been at the forefront of the minds of Jaguar’s chief executives as they unveiled the brand’s new electric concept car, the Type 00, during Miami Art Week. The company has had a torrid past few weeks as the advertisement they chose to announce their relaunch with was met with a mixture of incomprehension and ridicule. The company was accused of being everything from woke to simply incompetent at the job of selling cars that people might want to buy. https://www.youtube.com/watch?