Adam Plowright

Interview with Ismael Emelien: the man behind Macron’s rise

Behind the biggest recent upsets in Western politics lurk two influential advisors: one a scruffy far-right American ideologue who has become a household name; the other a clean-cut Frenchman just over 30 who has always avoided the limelight – until now. Without Steve Bannon, Donald Trump’s campaign boss in the final stages of the election, the US president might be promoting golf resorts and picking fights on Twitter full-time now, not running the United States. While in France, Emmanuel Macron’s extraordinary election victory in 2017, six months after Trump’s, would not have been possible without the discreet work of Ismael Emelien.

Brexit Britain’s Macron paranoia

In 2015, millions of French people tuned in to watch French Bashing, a television documentary which sought to explain why those horrible Anglo-Saxons were so consistently mean about France. The whole gamut of historic insults and stereotypes were analysed in the 90-minute film, from popular portrayals of the country as an ungovernable nation of idle protesters to the ‘cheese-eating surrender monkeys’ moniker that dates back to 1995. It struck a chord at a time when the country was near rock-bottom, confused under the presidency of Francois Hollande, hit by terrorism, high unemployment and an unrelenting stream of negative international media coverage.