As Sigmund Freud once told me in a YouTube video: ‘Who lacks sex – speaks about sex, hungry talks about food, a person who has no money – about money, and our oligarchs and bankers talk about morality.’ So beware anyone who starts preaching ‘self-love’ at you. Chances are they hate themselves quite as much as you do – if not more so – and have been duped by the latest fad into revealing their deeply narcissistic behaviour patterns.
My friend’s ten-year-old daughter has a new hobby. Like many of her school pals, she hopes to become a video blogger — a ‘vlogger’. She has started to record clips of herself for others to watch, share and ‘like’. She showed me a few, then gave me a list of famous vloggers to watch: JoJo Siwa, iJustine, Noodlerella, Zoella. Their names sounded so bizarre. But they are totally familiar to tweenage girls. Like an earnest marketing executive, my friend’s daughter then explained to me that it was all a matter of numbers. If her videos are viewed 40,000 times on YouTube, she can have adverts placed on them; 100,000, and companies would start sending her products to promote. One million and she’d be a bona fide YouTube star.
