Unilever

Bovril’s infallible power

Nations are built from eating habits as well as masterpieces. In Britain, there’s one that is both: Bovril. This thick, salty meat extract paste may not be as wise as George Eliot’s Middlemarch, as beguiling as Rossetti’s ‘Proserpine’, or as symbolic of greatness as the Palace of Westminster – and yet it has a clear place among our nation’s intangible cultural assets. As both a spread and a drink, Bovril may be just a wartime ration, a tonic for invalids or a companion on football terraces but it still marks a serious, if ordinary, contribution to our common life.  That contribution, however, may now be under threat.

Happy corporate wokewash month!

From our US edition

It’s June and the biggest corporations on the planet want you to know that they are celebrating gay Pride — unless you live somewhere like Saudi Arabia in which case they couldn’t care less. On their main Twitter page, Procter & Gamble have put a Pride flag in their banner and in their pinned Tweet they proudly proclaim: 'We strive to be a champion of #LGBTQVisibility year-round, using our voice to drive acceptance, inclusion and a love for humanity.' I guess there are no gay people in Saudi Arabia to champion, which must be why P&G’s Saudi Twitter handle has not a single rainbow flag in sight and a pinned tweet simply wishing people a blessed Ramadan. But that is the beauty of corporate wokewashing.

pride wokewashing corporate

Why corporations should not bow to the mob

From our US edition

Some of America’s biggest businesses are withholding their ad spending from social media sites, in order to pressure these platforms into restricting or fact-checking posts from conservative users — under the guise of ‘opposing hate online’. On Friday, Unilever, the company behind household brands Lipton, Dove, and Axe, announced it would stop buying ads on Facebook, Instagram, and Twitter to encourage those sites to be a ‘trusted and safe digital ecosystem’. Unilever joined several other major brands boycotting social media advertising, such as Coca Cola, Denny’s, Honda, and Starbucks. This corporate pressure campaign is an unfortunate example of businesses bowing to the online mob.

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