The Super Bowl spectacle is marketing genius
From our US edition
It’s easy to not quite get the Super Bowl. What exactly is it: a sporting event, a music show, a fashion parade for the world’s coolest pair of shades, a new version of the Chippendales with the hunks wearing tight trousers and skid lids? Or, in its latest incarnation, a chance for the world’s most frenetic lawmaker to sink his last putt in a round of golf with Tiger Woods, board Air Force One and say: "Fly me to New Orleans." Or is it a chance to watch several vast and amiable black guys bulging out of their suits and bantering away about a possible three-peat, while Trombone Shorty plays a touching version of "America the Beautiful" and an announcer calls for a moment’s silence to mark the importance of "faith, family and football"?
