The word ‘artisanal’ has lost its meaning and dignity
‘Artisan’ is now a word attached to coffee, candles, paper, clothes, rugs etc. It is used to raise prices by giving consumers a warm feeling of being pampered with the solid, ancient virtues of the handmade. It is, of course, a lie. If you want to know about Britain and yourself, read this book. James Fox is an academic and broadcaster. His book is a history of the true artisans that made Britain – the carpet-weavers of Kidderminster, the hatters of Luton, the Chilterns bodgers with their Windsor chairs, the potters of Stoke and the brewers of Burton. The strong, proud feeling of craft locality meant that every town was different, as opposed to now when, as Fox says, ‘every high street looks alike’.
