Looksmaxxing

How iPhones became birth control

From our US edition

A new study has found that smartphones are a likely cause of falling American birth rates. Economists Caitlin K. Myers and Ezekiel Hooper tracked the rollout of the iPhone across the country and found that the more people used smartphones, the further birth rates fell. This was especially true for the youngest cohort of women. Between 2007 and 2011, use of the iPhone was correlated with between 33 to 52 percent of America’s fertility decline. There’s been a lot of discussion about smartphones and falling fertility rates lately. Most arguments go something like this: smartphones and social media are linked to rising rates of anxiety and depression, less sex and less in-person socializing.

iphones birth control

The homoeroticism of looksmaxxing

‘Did you ever think that maybe there’s more to life than being really, really, really, ridiculously good-looking?’ So asks Derek Zoolander, before pulling his trademark pout, exhibiting cheekbones that look like they were engineered by Brunel. Zoolander came out a quarter-century ago, but now looks prophetic. Ben Stiller’s gullible, self-obsessed moron would fit right in to today’s world of extreme male vanity. You must take methamphetamines, inject testosterone aged 14 and spend $35,000 on a double-jaw surgery Of course, humans, and, dare I say it, especially a certain type of man, have always been vain. However, for all the time Louis XIV or Rudolf Nureyev spent on their appearance, they did have other strings to their bows.

How Clavicular’s ‘looksmaxxing’ took over New York Fashion Week

From our US edition

Elena Velez’s F/W 2026-27 New York Fashion Week show centered on “looksmaxxing”: the internet-inspired pursuit of physical perfection at any cost. The runway presentation examined a generation raised under fluorescent ring lights and the judgment of the social-media algorithm. And she capped the night off with a feature from Clavicular, one of the X algorithm’s current favorite characters. Velez, still in her early thirties, stands out as one of the few designers fluent in the language of the internet. The cultural current is dominated by self-optimization taken to its logical extreme. Faces are flattened into grids, bodies are dissected by comment sections, desirability is quantified in followers, likes and engagement rate. Looks run the show, now more than ever.

elena velez clavicular

The terrible logic of looksmaxxing

From our US edition

For years, I’ve had a fantasy of destroying my own life by following every piece of extreme self-improvement advice the internet offers. Not the wholesome stuff. I mean the industrial-strength protocols: starvation diets, rhinoplasty, Invisalign followed by double-jaw surgery, chemical peels that promise an entirely new layer of skin. Whatever surfaces in the algorithmic swamp. The appeal is the same as another, more respectable fantasy: the one where a doctor scans your chart, finds The Problem and hands you a pill. You swallow it and everything clicks. Your suffering had a single, nameable, diagnosable cause. The cure might give you rashes or IBS, but who cares? You finally know what’s wrong, and what’s wrong can be treated. The uncertainty is over.

looksmaxxing