Liberal democrats

Never a man to avoid confrontation, Vince Cable decided to tackle gossip about his conversations with Labour head on when he appeared on stage at the Lib Dem conference this lunchtime. He has 'excellent communications with politicians across the spectrum', he joked, then reached into his pocket for his phone, joking that he had a message from Ed. He followed the same pattern as Tim Farron in criticising Labour's record in government, just to make clear that the Lib Dems are fervently independent, rather than hankering after partnership with one party or another. But it was interesting that the majority of mentions for other parties in the Business Secretary's speech were limited to criticism of Conservative 'head bangers'.

Distinctive not destructive — that's Tim Farron's view on how the Liberal Democrats can redefine themselves within government. Speaking to the New Statesman after his muted conference speech today, the Lib Dem president blamed the media's narrow perception of the coalition for a misunderstanding of their partnership with the Tories. Tantalisingly, he made reference to a potential partnership elsewhere: 'We're either seen as cats in a sack or having a love-in. No one seems able to understand that this is a just a business arrangement...a relationship that could exist with another party' Sadly, Farron made no reference to whom exactly that might be with.

The Lib Dem round of pre-conference interviews today shows where the party wants to look distinctive. It is tax ‘fairness’, greenery and social mobility on which it has decided to set its stall. One thing worth noting, though, is that Nick Clegg’s interview in The Independent does not rule out future welfare cuts. He tells Andy Grice that 'We are not going to do an across-the-board, two-year freeze of all benefits during this parliament'. This leaves the Liberal Democrats plenty of room for manoeuvre ahead of the autumn statement on December 5th. I expect that we won’t hear too much bashing of his coalition partners from the deputy Prime Minister himself at this conference.

The free publicity which comes with party political broadcasts is more powerful than the broadcast itself: nowadays, our MPs hope their messages will go viral. Nick Clegg's apology has: and how. The below video has his voice being digitally altered (like Cher's in Believe) but the result is far catchier. It demands to be watched: The video-maker has done Clegg a favour. Only the most cold-hearted cynic would feel a tinge of sympathy for him  here, which may be been the idea behind the video. What Tony Blair called the 'masochism strategy' where you apologise and get visibly beaten up, ideally by a pensioner, until voters start to pity you.  The funniest thing, to me, is that Clegg isn't apologising for breaking his promise - he's apologising for making it in the first place.

Going into the last election, many of Nick Clegg’s closest allies and, I suspect, the Lib Dem leader himself found the tuition fees pledge embarrassing. It was precisely the kind of opportunistic policy that they had tried to wean the party off. But when it came to the election and it was still, despite their best efforts, party policy they decided to run with it. As soon as the election results came in, it was clear that Clegg’s exploitation of the subject was going to cause him problems seeing as both Tories and Labour were committed to the Browne review which was almost certain to come out for higher fees.

Danny Alexander is clearly super-keen to remind everyone of what the Lib Dem slogan is for their party conference, which begins on Saturday. 'We need fairer taxes in these tough times,' he told the Evening Standard today as he revealed that he will use his speech at the 'fairer tax in tough times' conference to call for the income tax threshold to rise to £10,000. The rise that George Osborne announced in this year's Budget was largely claimed by the Lib Dems as their own policy, and was a diamond in the rough of a deeply unpopular budget.

Ed Balls has today made his very own full, open and comprehensive offer to the Liberal Democrats – or, rather, to Vince Cable. The shadow chancellor said he could work very well with Vince (but, pointedly, not Nick Clegg). 'I wish George Osborne would see Vince Cable as a man to do business with and listen to, rather than telling the newspapers he is putting his allies in [to the Business department] to try and surround him and hold him back. Vince should be listened to on banking reform and on the economy. I could work with Vince. I would like the Liberal Democrats to say right now that this coalition has failed and we're going to change course.' Balls can't really work with anyone (just ask Ed Miliband); and nor is he likely to have to.