The £10 pint explains the rise of Reform
I bought my first pint of bitter, in a pub in Slough, in 1972. It cost 12 pence. The Bank of England inflation calculator tells me that is the equivalent of £1.45 today. Yet a pint now sells for £10 in London. What went wrong? Many factors, of which the first was Britain’s entry into the EEC on January 1, 1973. We were eventually made to "harmonize" our alcohol duties with our partners, leading to a drop in the duty on wine and a rise in that on beer, to reflect French cultural preferences. The most recent shock has been Rachel Reeves’s attack on small businesses with employer NI rises, punitive workers’ rights, ever-higher minimum wage etc. In the 1970s, the price of a pint, like the cost of a packet of cigarettes, was a major issue of concern in each year’s Budget.