Does the world want America ‘back’?
American foreign-policy strategists used to promulgate doctrines. Now they dream up slogans. ‘America is back’ is the jingle under which the Biden administration has been conducting — or marketing — its post-Trump, post-Covid diplomacy, much as ‘Go big’ has been its jingle in domestic matters. The problem is, being ‘back’ can mean a number of different things. It can mean a sweet and tender reunion. It can also mean barrelling through the front door after a four-day bender hollering, ‘Anything to eat?’ Joe Biden’s advisors were confident of an effusive welcome. Maybe too confident.