Brussels is making your perfumes worse
‘Heliotropin,’ said the Frenchman mournfully. I was midway through lunch in Mayfair with Benoit Brosseau, whose father, Jean-Charles, created the fragrance Ombre Rose, and who now leads the company of the same name. I had asked the question I always put to fragrance people, in the full knowledge it will make them either sad or furious: how do they cope with Ifra, the Brussels-based regulatory, or representative, body of the fragrance industry? One of the latest in the list of ingredients Ifra may be curbing is based on heliotrope, which not only gives a powdery aspect to scent, but conjures up the elusive smell of cherries. (If you know that
