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Big data wants your vote

From the outside it all looked haphazard and frenzied. A campaign that was skidding from scandal to crisis on its way to total defeat. That’s not how it felt inside the ‘Project Alamo’ offices in San Antonio, Texas where Trump’s digital division — led by Brad Parscale, who’d worked previously with Trump’s estate division setting … Read more

Will Mark Zuckerberg now admit that Facebook is anti-social?

Zuck speaks! He’s finally responded to the Cambridge Analytica debacle. To be honest, I could have predicted almost word-for-word this evening’s statement: It wasn’t really our fault; it was mostly their fault; we’re a little bit responsible (‘front-up’ I can imagine a comms person insisting); and here are the steps we’ve taken. In fact, we’d already taken most of these steps in 2014, … Read more

Facebook’s privacy failings are no accident

Remember Nudge? It was a 2008 book by Chicago economist Richard Thaler and Harvard Law professor Cass Sunstein, full of bright technocratic ideas for using ‘choice architecture’ to ‘nudge’ the plebs to make the ‘right’ decisions. The Guardian’s reviewer called it ‘never intimidating, always amusing, and elucidating: a jolly economic romp with serious lessons within’.   On … Read more