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Twitter probably isn’t going anywhere. Major platforms don’t just vanish, after all. If we’re not still posting in 2023, then I’ll buy you all a drink — a bet you poor saps won’t be able to hold me to because you won’t be able to find me on Twitter. Still, if Musk’s “decimate and innovate” plans don’t work then Twitter will decline. It might get slower and buggier and more prone to crashing. Platforms don’t have sudden deaths, but they do have slow and painful ones. Even Myspace still exists. Will Twitter follow it into online obscurity? Not soon, perhaps, but it will in the end. Nothing lasts forever. So our thoughts turn meditative. Writers sometimes comment on Twitter as if it has trapped them in a toxic relationship.

"Innovation comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much,” said the late Steve Jobs. “We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important." These days, Team Apple is all about finding new markets, no matter how removed they are from the company's core focus. Jobs once flirted with an advertising-supported operating system but ultimately gave it a pass. Now, in a strange twist, Apple is doing just that — selling ads in its services that are part of its platform. It wants to become a pooh-bah of digital advertising (it had tried before in 2010 with iAds, an effort that fizzled out).

In theory TikTok knows nothing about me. I have posted two videos: one of my grandsons kicking a football in a garden, the other of their much younger selves running through the dry desert house at Paignton zoo. They are the most unremarkable clips imaginable. The last time I looked, the football being kicked in the garden had been watched 3,700 times and ‘liked’ by 650 people. Astonishing. Apart from those two videos, I haven’t posted. My grandsons love TikTok. They are on it every day. They post videos of football cards they have collected and the ones they want to swap. Except when my grandsons post one, I never press the red heart to ‘like’ a video that appears on my daily feed.

Four years in the making, the Online Safety Bill has now been sent to senior ministers for review — a process that allows them to protest, to shout if anything obvious that has been missed. In this case, the process is invaluable because something huge has been missed. The Bill, if passed, would empower the Silicon Valley firms it’s designed to suborn. It would formalise and usher in a new era of censorship of UK news — run from San Francisco. This Bill would backfire in a way that its Tory advocates have so far proven unable to understand let alone address. That’s why it needs to be halted, and a rethink ordered. The original aim is to make Facebook, YouTube, Twitter and others liable for any genuine filth promoted online.

Not all inventions change the world. But some do — and they do it by greatly lowering the cost of a fundamental economic input. This inevitably causes an economic revolution that brings about a new political and social order by opening previously impossible economic opportunities,  creating vast new wealth in the process. We are in the middle of such a revolution today, thanks to the microprocessor, which first came to market in 1972 and really took off with the introduction of the personal computer in the early 1980s. The microprocessor, a dirt-cheap computer on a chip, hugely reduced the cost of storing, retrieving and manipulating information. Computing power that cost $1,000 in the 1950s today costs a fraction of a cent.

On Tuesday, Frances Haugen, speaking to the Senate Commerce Subcommittee on Consumer Protection, compared Facebook to tobacco and opioids while pushing for similar regulations. Haugen, a 'whistleblower' who came forward after Facebook dissolved her team and who admits she never worked on child safety during her time at Facebook, told a terrifying story about an app that harms young girls. Social media is like a drug. We hear this all the time. We’re powerless addicts in the face of its influence. We need to keep the kids safe from it. But is it? And do we? I used to call myself a Twitter addict. It’s the first thing I check each morning and the last thing I look at at night.