The Facebook ad boycott is a convenient virtue-signal
When the coronavirus pandemic hit, some industry pundits predicted that the ‘techlash’ — the souring of public opinion on huge technology companies like Facebook and Google — would cool off or even disappear entirely. After all, with everyone cooped up at home, surely we’d develop a newfound appreciation for the technologies that became the only way to connect with others?That was short-lived. Following extraordinary social pressure amid this summer’s heated civil unrest, an advertiser boycott of Facebook has taken hold. Under the moniker Stop Hate For Profit and backed by the Anti-Defamation League and NAACP, brands from Starbucks to Unilever to Coca-Cola have bravely pulled ads from Facebook for the month of July.