Doggo lingo
Doggy sounds childish. ‘How much is that doggie in the window?’ asks the popular song. (The song title used the spelling doggie, being American, though Britain enjoyed a cover version by Lita Roza in 1953, the same year as Patti Page’s original.). Doggo sounds cooler (like daddy-o in hep talk), but in the strange world of internet image-sharing it goes with a sentimentality which would shame the nursery. The internet has said ‘Aaah’ (or in America ‘Aaaw’) to cute cats, but people post pictures a-plenty of cute dogs. One Twitter account, WeRateDogs, has 8.13 million followers and simply tweets photos of dogs with a caption and a rating out of ten. Like the 110 per cent that employees are asked to give, its ratings exceed the maximum.