A new war on obesity is underway
Consume American media for more than five minutes, and sandwiched between advertisements for KFC $5 Fill-Ups and a dramatic Golden Corral short pondering the age-old question, “Chicken tenders or baby back ribs?,” you’re bound to behold at least a half-dozen ads for prescription drugs. They tend to last longer than the straight-to-the-glutton-button fast-food commercials, and they play over and over and over again (who doesn’t know the Oh, Oh, Oh, Ozempic! jingle by now?) — and airtime ain’t cheap. “When Oprah Winfrey’s bombshell interview with Prince Harry and Meghan Markle aired in March 2021, the British tuned in, and many were gobsmacked at the number of drug commercials they saw,” Vox reported earlier this year.