Only the Tories can meet the aspirations of Ikea’s hard-working families
If Ikea were a constituency, it would be a three-way marginal. That was my thought one morning last week as I walked a mile and a half round the Batley branch of the great Swedish retailer behind two keen shoppers (one wearing a pedometer) whom I had driven there as a birthday treat. Here are middle-aged parents buying nursery stuff for pregnant daughters, engaged couples fitting out first flats, Polish families bickering over bargain kitchenware, Muslim housewives chattering behind niqab facemasks, and even what I thought might be a transsexual under a blond beehive. There’s a Scandinavian sense of equality: no fast track through the labyrinth, no exclusive luxury floor.