Quarter-pounders with guilt
The McDonald’s in the Olympic Park has 1,500 seats and is the biggest McDonald’s on earth. Let us ignore the cognitive dissonance of McDonald’s sponsoring the Olympics because we have screamed about that. Let us forget other complaints about the Olympics because, with many golds won by Team GB (an acronym that comes with its own nationalist resurgence and exclamation mark), there is obviously no better way to spend our GNP than on making people run around in circles very fast. Except this is a very self-hating McDonald’s which seems entirely in denial about being a McDonald’s.