Three cheers for guacamole this Super Bowl Sunday
Everyone loves guacamole, even food puritans. It’s like ice cream or donuts — but healthy and good for you. (No need to ask about the fried tortilla chips or calories.) On Super Bowl Sunday, it is estimated that Americans will eat 120 million pounds of avocados, mostly in the form of guacamole. It’s the brownish-green fruit’s big day. Not by accident, Mexico’s avocado trade association runs elaborate ads each game. "The fruit that can change the world, alter history, and make everything better" is its 2023 Super Bowl offering promises. Avocados are a happening food item worldwide, and Mexico leads in sales. Valued at $3 billion last year, its avocado exports were greater than tequila or beer.