When do vaccine incentives become coercive?
The vaccine programs launched this year appear to offer a Happy Ending to the Horrible Story of the COVID-19 Pandemic. But I am cautious. Not because I am ‘antivax’, but because lasting ‘ever afters’ are never written in the language of emotional manipulation and coercive control. Herd immunity, when enough people have either recovered from COVID or been vaccinated, will end the pandemic. The pressure to get there has given us a vaccination drive with an unprecedentedly strong behavioral psychology and emergency response approach. A panoply of persuasions has been deployed to encourage the hesitant, the slow and the complacent. From dating app bonuses to donuts, lotteries to laminated vaccination cards — when do incentives become coercive?