David Bruce, a doctor in the vines
Every good vintner deserves a good origin story. David Bruce, the founder of the eponymous winery in the Santa Cruz hills, has one of the best. When he was at medical school at Stanford in the 1950s, he chanced upon Alexis Lichine’s classic book The Wines of France. Lichine said some fancy and evocative things about the great wines of Richebourg in Burgundy. Bruce padded down to a wine shop in San Francisco and collared a bottle of 1954 Domaine de la Romanée-Conti Richebourg. “The minute I opened this bottle of wine,” he recalled, “the whole room was pervaded by this floral, spicy aroma.” Here’s the kicker: “I remember thinking, I guess you get what you pay for.” Oh yeah? He paid $7.50 for the bottle.