Manifesto destiny
If economics is the dismal science, manifesto-writing must rank as a candidate for the most dismal of arts. Too often in recent times it has been a case of writing down the word ‘future’ and then throwing virtuous-sounding words such as ‘fairness’, ‘change’ and ‘all’ into the air and seeing in what order they land. Manifesto-writers ought to subject each sentence to a test: do not include any statement unless you can imagine your political opponents saying the opposite. The title of Labour’s manifesto sums up its intellectual exhaustion: which politician this side of the 19th-century would ever have opposed a ‘Future Fair for All’? That is what makes the title of the Conservatives’ manifesto so distinctive.