Clarke’s advantage fades away
YouGov’s Stephan Shakespeare on how the public would view the four candidates — if they were all better known Up to now, polls on the Conservative leadership have been flawed in a fundamental way: they have tried to gauge public reaction to a group of candidates, when one of them is much better known than the rest. But this contest is about the future — about how they might be regarded after they become leader, when the public gets to know them better. And so YouGov and The Spectator designed a poll to get some vital added insight. First, we asked 4,000 people representative of the UK electorate how likely they were to vote for each of the main parties, on a scale from 0 to 10. Labour’s average rating was 4.0, the Conservatives’ 3.