Watch: CCHQ spoofs Burnham’s cringe AI clip
From our UK edition
https://twitter.com/Conservatives/status/2072263303200440548 Like it or not, in this day and age, success in politics requires a strong presence on social media. A sizeable following, paired with witty and authentic content, can genuinely shift popularity ratings and boost an MP’s prominence, regardless of party. Sir Keir Starmer’s excruciatingly cringeworthy and try-hard social media output did him no favours. But the slick digital operations around Nigel Farage, Rupert Lowe and, yes, even Andy Burnham have helped increase their exposure and win them supporters. While many will no doubt hanker after the days when talent, ideas and acumen determined political popularity, one upside of the social media game is that it has produced some very creative spoof content.