Simon Mills

Max Cooper: the billion-dollar man

From our US edition

Maximillion Cooper is the ringmaster of a 21st-century Wacky Races for a high-powered bunch of people who come together in a spirit of adventure On June 4 this year the annual Gumball 3000 rally will rumble out of Miami, beginning a 3,000-mile route from Miami to Mexico City, taking in Florida’s Amelia Island, New Orleans, Austin, and Monterrey. Running concurrent to the FIFA World Cup, the high-revving, tire-squealing, and donutting motorcade, part automotive concours, part luxe endurance, but mostly grand-flex event, will comprise multi-millions of dollars’ worth of vehicular exotica, piloted by superwealthy petrolheads, celebrity participants, professional drivers, and a whole lot of V12 cylinder hedonists.