The 2020 primary’s pivot to video
From our US edition
‘Charlottesville, Virginia is home to the author of one of the great documents in human history. We know it by heart,’ says a freshly sanded Joe Biden over swooping strings, in tight focus and excruciating high-definition. As the camera cuts closer, you can just about notice his watery eyes flicking from one side of the autocue to the other. The former vice president is taking up arms in ‘the battle for the soul of America’, and he’s doing it on YouTube. The build-up to elections used to center upon television air-time: CNN town halls, fierce attack ads, appearances on late-night talk shows. But the humanoid sociopaths over in Silicon Valley changed all that in the Obama era. Now the key battleground is social media, and the hunt is on for a viral moment.