For under-the-radar, innovative watches that retail for under $1,000, turn to Time+Tide
From our US edition
As the saying goes, “Time and tide wait for no man.” Perhaps this is why Australian Andrew McUtchen is in such a hurry to spread the word about what he calls watch “microbrands.” These are the product of young watchmakers who have developed small runs of interesting and innovative watches and are challenging the hegemony of the traditional Swiss horology titans. Typical is Studio Underd0g, a British outfit founded in 2020 with the aim of making quirky, colorful timepieces. Its Watermel0n chronograph is a striking creation, with a dial that replicates the look of the fruit.