Word of the Week: If your jacket isn’t blazing, don’t call it a ‘blazer’
From our UK edition
‘It’s not right, is it?’ said Veronica, pointing to a poster for H&M women’s blazers at £17.I agreed. But she meant it was not right to sell clothes for so little,if it required people abroad to work for such low wages. I meant that it was not right to call the garment a blazer. I first noticed this puzzling extension of the use of blazer at Jack Wills, which, by its own account, ‘was launched in 1999 in Salcombe, Devon, designing British heritage-inspired goods for the university crowd’. The university crowd, was, it seems, easily persuaded to start calling woollen tweed jackets blazers.